Advertising Principles: How to Effectively Reach African Americans in the 21st Century #2020

Advertising Principles: How to Effectively Reach African Americans in the 21st Century By Jamie T. Pleasant Advertising Principles How to Effectively Reach African Americans in the st Century Are you a brand manager Are you trying to develop a strategy to effectively reach African American consumers Do you need help in understanding the consumption behavior of African Americans If you answ
  • Title: Advertising Principles: How to Effectively Reach African Americans in the 21st Century
  • Author: Jamie T. Pleasant
  • ISBN: 9780984374854
  • Page: 170
  • Format: Paperback
  • Advertising Principles: How to Effectively Reach African Americans in the 21st Century By Jamie T. Pleasant
    Advertising Principles: How to Effectively Reach African Americans in the 21st Century By Jamie T. Pleasant Are you a brand manager Are you trying to develop a strategy to effectively reach African American consumers Do you need help in understanding the consumption behavior of African Americans If you answered yes to any of the aforementioned questions, this book is for you Advertising Principles How To Effectively Reach African Americans in the 21st Century will take you tAre you a brand manager Are you trying to develop a strategy to effectively reach African American consumers Do you need help in understanding the consumption behavior of African Americans If you answered yes to any of the aforementioned questions, this book is for you Advertising Principles How To Effectively Reach African Americans in the 21st Century will take you through an eleven chapter discovery of effective ways to reach this powerful ethnic consumer group You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.
    • DOWNLOAD BOOK ✓ Advertising Principles: How to Effectively Reach African Americans in the 21st Century - by Jamie T. Pleasant
      Jamie T. Pleasant

    About “Jamie T. Pleasant

    • Jamie T. Pleasant

      Apostle Jamie T Pleasant Ph.D is the Chief Executive Pastor and Founder of New Zion Christian Church in Suwanee, Georgia He holds a bachelor s degree in Physics from Benedict College in Columbia, South Carolina, marketing studies from Clemson University and an M.B.A in Marketing from Clark Atlanta University On August 13, 1999, Apostle Pleasant achieved a Georgia Tech milestone by becoming the first African American to graduate with a Ph.D in Business Management in the school s 111 year history.

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